Zirous x AtData

Email marketing has become an essential part of modern marketing strategies. It offers a cost-effective way to reach a large audience and generate leads. However, using email marketing tools like Marketo requires careful attention to detail, particularly when it comes to email validation.

Email validation is the process of verifying whether an email address is valid and deliverable. This process involves checking the format of the email address, verifying the domain name, and pinging the email server to confirm that the address exists and can receive messages. 

Zirous has entered into a strategic partnership with AtData, a leading email validation solution provider. This partnership is aimed at improving email deliverability and enhancing marketing results for our customers. Email validation is imperative for several reasons, including: 

1. Reducing bounce rates: If you send emails to invalid or non-existent addresses they will bounce back. This indicates that the message could not be delivered. High bounce rates can damage your sender reputation and lead to your emails being marked as spam. By validating email addresses before sending emails, you can reduce bounce rates and improve your email deliverability.
2. Improving engagement rates: Email validation can also help improve engagement rates by ensuring that your messages are delivered to the intended recipients. If you send emails to invalid or non-existent email addresses you could be damaging your brand reputation. By validating email addresses, you can ensure that your messages reach your target audience and increase the likelihood of engagement.
3. Protecting your sender reputation: Your sender reputation is a score assigned by email providers based on your email sending practices. If you have a high bounce rate or send emails to spam traps or inactive email addresses, your sender reputation can suffer. This makes it more difficult to get your emails delivered in the future. By validating email addresses, you can protect your sender reputation and maintain a positive relationship with email providers.
4. Compliance with regulations: Many countries have laws and regulations that govern email marketing practices. For example, in the United States the CAN-SPAM Act requires that email marketers include an opt-out mechanism and accurately identify themselves in their messages. Validating email addresses can help ensure that your email marketing practices are compliant with these regulations.

Email validation is a crucial step in email marketing, especially when using tools like Marketo. By verifying the accuracy of email addresses before sending messages you can reduce bounce rates, improve engagement rates, protect your sender reputation, and ensure compliance with regulations. Taking the time to validate can ultimately lead to more successful email marketing campaigns and better results for your business. Together, Zirous and AtData will deliver a range of digital transformation solutions that are designed to enhance the accuracy, completeness, and reliability of customer data.