VAEZR Studio Announces New Experiences at the 2024 Iowa State Fair

WEST DES MOINES, Iowa – The Iowa State Fair is set to elevate its interactive experiences in 2024 with several engaging new features designed to captivate and entertain visitors. This year’s fair will showcase VAEZR Studio’s interactive elements, an unforgettable experience for attendees of all ages.

Large Activated Mural

The fan-favorite interactive mural is back at the Iowa State Fair for another year! Following last year’s overwhelming success, we’ve partnered again with Lashier Graphics to bring you yet another photo experience. This year’s mural, located on the side of the Jacobson Exhibition Center, uses augmented reality technology to come to life. Snap an activated photo or interact with the mural using your smartphone as it comes to life. The artwork aligns with this year’s fair theme, featuring vibrant imagery that captures the “Fair Fever.” Be sure to visit often, as the activation will change throughout the fair, offering a new experience each day!

You can find this experience on the exterior wall of the Jacobson Exhibition Center located in the southwest corner of the fair.

Iowa Food and Family Project Interactive Exhibit

Stop by the Varied Industries Building for another VAEZR Studio experience that is bound to wow audiences. We’ve teamed up with the Iowa Food and Family Project for an interactive learning experience. Fairgoers can color a coloring sheet with an animal or crop, scan it with a designated scanner, and have their coloring appear as an animated element of a large screen display. The display is designed to showcase the organizations that make up the Iowa Food and Family Project by sharing fun facts and the role they play within the agricultural industry in Iowa.

Additionally, visitors will be able to experience Iowa Food and Family swag in a new way. Each bag will include a QR code linking to a website showcasing an engaging animation of the farm-to-table process, bringing Iowa’s agricultural story to life.

Located in the Atrium of the Varied Industries Building, the Iowa Food and Family Project will provide an immersive and educational experience to fairgoers of all ages.

Interactive Social Media Filters

The Iowa State Fair’s social media presence will be enhanced with a series of fun and interactive filters on Facebook and Instagram. Highlights include:

• Guess the Emoji Game: Users will try to decipher emoji combinations representing different fair elements.
• Blind Rank: Participants can rank 11 new fair foods presented in random order.
• Fair Fever Filter: A vibrant filter allowing users to snap photos with a background inspired by this year’s fair theme.

These new features aim to enrich the fair experience, offering opportunities for creative engagement and social media fun.

Luke McDermott, Director of Experiential Services at VAEZR Studio states, “We are excited to be working with the Iowa State Fair for the third year in a row. Each year we try to bring exciting experiences to fair goers. This year we are looking forward to showing off our new activated mural, as well as our digitized coloring experience, animated swag bags, and social media filters. As a midwest based company, we look forward to this opportunity to engage with the community all year.”

Join us at the Iowa State Fair August 8-18th to explore these exciting new experiences and celebrate the traditions and innovations that make the fair a cherished event for all.

For more information and live updates, follow us on social media @vaezr.studio.