Zirous Acquires Applied Art & Technology to Expand Creative Technology Capabilities

[West Des Moines, IA] – Zirous, a tech firm with 35 years of expertise, is excited to announce the acquisition of Applied Art & Technology, a creative digital studio renowned for its video production, animation, and interactive media expertise. This transformative partnership combines the creative strength of Applied Art with Zirous’ technical innovation, offering clients a comprehensive suite of services that bridge creativity and technology.

Through this acquisition, Zirous will expand its offerings to include creative digital services such as:

• Video Production: High-quality video content creation for marketing, training, and corporate communications.
• Animation & Motion Graphics: Engaging, visually dynamic animation services for advertisements, product demos, and more.
• Interactive Media: Immersive digital experiences, including virtual and augmented reality powered by AI, for events, training, and client engagement.
• Immersive Event Experiences: Utilizing XR technology for interactive and engaging live event activations, trade shows, and corporate events.
• Web Design & Development: Comprehensive web solutions that blend creative design with robust functionality to deliver seamless user experiences.

By combining the creative expertise of Applied Art with Zirous’ robust technology solutions, this acquisition marks a significant step forward in Zirous’ ability to deliver high-impact, innovative digital experiences. Clients will now have access to a full spectrum of services that empower their marketing and operational efforts in new and exciting ways.

“We are thrilled to bring the people, culture, and expertise of Applied Art & Technology into the Zirous family,” said Mike McDermott, CEO at Zirous. “This acquisition marks a bold new chapter in our journey to deliver extraordinary experiences. By uniting Applied Art’s acclaimed creative vision with Zirous’ deep technical expertise, we unlock a world of possibilities where imagination and technology converge. We’ll craft compelling AI-driven solutions that not only captivate audiences but also drive meaningful results for our clients. This is more than a merger; it’s a fusion of artistry and engineering that will redefine the boundaries of what’s possible in the digital age.”

“Being a part of the Zirous family allows us to offer our clients a more robust solution to our client’s creative challenges,” says Mark Wilke, Partner at Applied Art & Technology. “This is an exciting new chapter,” says Wilke.

This acquisition will further position Zirous as a leader in providing integrated solutions that meet the growing demand for interactive, immersive, and engaging digital experiences. The addition of Applied Art’s services enhances Zirous’ ability to provide clients with innovative solutions that drive business growth and deliver outstanding user experiences.

About Zirous

Zirous is a leading technology consulting firm with 35+ years of experience helping organizations solve complex challenges with innovative technology solutions. Zirous specializes in data integration, cloud services, security, and digital marketing, delivering a broad range of services to clients across industries including government, healthcare, manufacturing, and more.

About Applied Art & Technology

Applied Art & Technology is a creative digital studio known for its expertise in video production, animation, and interactive media. With over 30 years of experience, Applied Art has helped organizations enhance their brand presence and engage audiences through creative, high-impact digital experiences.

Zirous PR Contact: Lindsey Besson, lindsey.besson@zirous.com