How To Achieve Personalized Customer Experiences at Scale
The ability to personalize customer interactions at scale can be a competitive advantage for your firm. Learn several strategies to automate your customer interactions to drive demand.
3 Ways Cloud Infrastructure Has Your Back in Times of Uncertainty
It’s very easy to take common, everyday things for granted until they are no longer everyday things. Simple things like greeting your coworkers at the coffee station or the comfort of your desk chair (my…
How Your Customer Experience Strategy Is Shaped by Your Data Practices
The ability to manage customer journeys is directly impacted by your customer data strategy. Learn key data management best practices to track, aggregate and standardize your customers activities that can be activated based on the buying signal of your customers.
Hitting the Jackpot Through Sales and Marketing Alignment
There’s a solution to sales and marketing misalignment. There are three proven methods to optimize sales funnel tactics to maximize efficiency, reduce costs, increase pipeline and supercharge growth: Align on leads between sales and marketing, utilize lead scoring and tailor communications to the customer’s journey.
Zirous’ COVID-19 Update: Prioritizing Safety & Success
MARCH 30, 2020 -- As our initial two-week work-from-home policy comes to a close, we want to give you an update on Zirous’ continued response to the COVID-19 pandemic. Zirous team members will continue to…
Death to the Data Center!
Life of the Data Center In my 20-plus years of working in the data center space, I have seen technology come and go as well as processes changed and security enhanced. I remember the days…
A Marketing Technology Strategy To Bring Shadow IT Into the Light
In the digital age there is no way around having marketing automation integrations with technology, sales and e-commerce working together to drive customer experience and operational outcomes.
The Strategic Value of Access Management: More Than Just Single Sign-On
What do you think of when you hear “access management”? Most people think of SSO (single sign-on) and stop there. While SSO is part of access management, it's just a small part. Access management is…
Your Cloud Journey: Why You Need a Cloud Migration Partner
Moving your organization to the cloud is a large undertaking. Key decisions like which applications should be moved, which platform(s) to use, whether to lift and shift or rebuild, and dozens more are critical to…
The Benefits of Cloud – And the Challenges to Optimize Them
Cloud is everywhere; it’s hard to ignore. The benefits of cloud computing can be endless (just check out this blog from Zirous' Director of PMO Brandon) with their own set of buzzwords: agility, flexibility, scalability,…