Zirous Insights

Top 5 Takeaways from the 2019 Gartner Marketing Symposium

At the end of April, we spent a great three days at the Gartner Marketing Symposium attending sessions put on by Gartner analysts and vendors, discussing the latest trends and practices marketers should be embracing. The overall message: it is a great time to be in marketing! With the increasing amounts of data and new technologies, we can do things now that we could never do before, and that’s pretty amazing. Here are a few key takeaways.

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Controlling Cloud Infrastructure with Serverless Compute

May 10, 2019
Dan Doyle
Cloud

Controlling Cloud Infrastructure with Serverless Compute You Pay for What You Use, So Use Less Everything is moving to the cloud. More and more companies are moving both their production and development environments into the…

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Flustered by Clustering?

Using Clustering for Customer Segmentation Clustering is a useful unsupervised method of machine learning, especially for identifying customer segments. Before, it was necessary to manually examine the qualities of your customers and make assumptions to…

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What Employees are Really Seeking is a Mentor

Every day, active employees are entering the job market searching and pursuing new employment outside their current organization. This isn’t new, and perhaps some individuals may even say they do this regularly to stay competitive…

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Business Intelligence Tools: Starting with Power BI

With the continued growth of machine learning and artificial intelligence, there is a constant need for reports, dashboards, and other ways of visualizing data. Whether you are downloading CSV files or connecting to a complex…

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Advanced Marketing Analytics - Customer Experience

Marketing and IT Sittin’ in a Tree

Marketing and IT Sittin' in a Tree F-I-N-D-I-N-G [great customer insights] The two worlds of IT and marketing are changing rapidly, both experiencing technological advances at never-before-seen rates. IT is tasked with orchestrating exponentially…

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Zirous and OBI Creative announce a joint venture creating Zirobi

March 11, 2019
Zirous
News & Updates

The new joint venture combines a comprehensive customer-centric data strategy delivered to you through a new solution – CX360. (DES MOINES, Iowa, March 11, 2019) – OBI Creative, a research-based, innovation-driven advertising agency based in Omaha,…

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Sales Enablement: What the Heck is That?

February 28, 2019
Emily Hoch
Zirous General

At the end of the day, we’re all wearing a ‘sales’ hat within our own job role. We’re all on the lookout for new opportunities, garnering introductions to people in our industry, or keeping tabs on what our competition is doing.

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LVM-ing La Vida Loca

January 30, 2019
Brett Clark
Cloud

LVM-ing La Vida Loca Back That Thing Up... Crazy Fast! There are several aspects to Logical Volume Management (LVM) that make it a real lifesaver in the day of a Linux Administrator. Can it increase…

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How to Get Past an Ineffective Meeting Culture

Have you ever been sitting in a meeting and thinking to yourself, “Why am I here?” As it turns out, you may not be the only one. A Harvard study surveyed 182 senior managers in…

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