Revenue growth, strategic landscape changes, new distribution channels, technological transformation, greater customer expectations – marketing looks a lot different today than it has in the past. To stay ahead of the competition, marketing leaders must…
DES MOINES, Iowa, July 6, 2023 — Iowa is taking significant steps to strengthen cyber defenses with a new law that incentivizes cybersecurity best practices for businesses. As of July 1, Iowa became the fourth…
The Des Moines metro is committed to creating an environment that fosters growth and development of small businesses, entrepreneurial enterprises, and medium sized businesses. However increases in security breaches are becoming a troubling trend and…
[May 30,2023] – Zirous, a leading technology firm is excited to announce the addition of VAEZR to its family of divisions. With over 35+ years of experience, Zirous has consistently empowered clients with cutting-edge technologies…
INTRODUCTION I was recently working with a multinational company that had just updated its privacy policy. Their legal team decided that every record in their CRM database needed to receive this message. With approximately 4…
Marketing automation has become an essential tool for companies looking to automate their marketing efforts and enhance their customer experience. As stated by Quixy, implementing marketing automation solutions led to an increase in conversions for…
Managing multiple brands within a single marketing automation platform like Marketo can present unique challenges, particularly when it comes to handling unsubscribe requests. Whenever someone selects the link-header unsubscribe they will automatically be unsubscribed from…
The Des Moines metro is committed to creating an environment that fosters growth and development of small businesses, entrepreneurial enterprises, and medium sized businesses. However increases in security breaches are becoming a troubling trend and…
On Thursday, March 2nd, 2023, the Biden Administration released their official National Cybersecurity Strategy. There were many important topics addressed throughout the report that the Administration hopes will help to shape the future of cyber…
Zirous x AtData Email marketing has become an essential part of modern marketing strategies. It offers a cost-effective way to reach a large audience and generate leads. However, using email marketing tools like Marketo requires…