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Star Clusters

Flustered by Clustering?

Using Clustering for Customer Segmentation Clustering is a useful unsupervised method of machine learning, especially for identifying customer segments. Before, it was necessary to manually examine the qualities of your customers and make assumptions to…

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Does Your Retail Data Answer the Five Ws?

What would you say if I told you that your marketing and IT departments need to cozy on up together to achieve your goals? Two areas that were black and white in a traditional world are now gray and fuzzy in a digital one. Smart companies are harnessing the power of a modern data architecture (that’s right - Big Data) to gain insights into their customers’ ideas, behaviors, and actions.

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Technology of the Future: The Internet of Things

The technology field is home to an unpredictable and ever changing landscape. Something heralded as an “industry game changer” today can be reduced to little more than an afterthought in just a few years’ time. Alternatively, other tech that is brushed aside as nothing more than a novelty item can quickly bloom into a massive business. Since no one can accurately predict what will succeed, and what will fail, it’s important to keep up to date on the new technology.

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