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Star Clusters

Flustered by Clustering?

Using Clustering for Customer Segmentation Clustering is a useful unsupervised method of machine learning, especially for identifying customer segments. Before, it was necessary to manually examine the qualities of your customers and make assumptions to…

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Does Your Retail Data Answer the Five Ws?

What would you say if I told you that your marketing and IT departments need to cozy on up together to achieve your goals? Two areas that were black and white in a traditional world are now gray and fuzzy in a digital one. Smart companies are harnessing the power of a modern data architecture (that’s right - Big Data) to gain insights into their customers’ ideas, behaviors, and actions.

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