[August 11, 2023] - Zirous, a tech firm located in West Des Moines, Iowa, is excited to announce a strategic partnership with RainFocus, the renowned unified event experience platform trusted by the world's most well-known…
Revenue growth, strategic landscape changes, new distribution channels, technological transformation, greater customer expectations – marketing looks a lot different today than it has in the past. To stay ahead of the competition, marketing leaders must…
INTRODUCTION I was recently working with a multinational company that had just updated its privacy policy. Their legal team decided that every record in their CRM database needed to receive this message. With approximately 4…
Marketing automation has become an essential tool for companies looking to automate their marketing efforts and enhance their customer experience. As stated by Quixy, implementing marketing automation solutions led to an increase in conversions for…
Managing multiple brands within a single marketing automation platform like Marketo can present unique challenges, particularly when it comes to handling unsubscribe requests. Whenever someone selects the link-header unsubscribe they will automatically be unsubscribed from…
Zirous x AtData Email marketing has become an essential part of modern marketing strategies. It offers a cost-effective way to reach a large audience and generate leads. However, using email marketing tools like Marketo requires…
AtData x Zirous We are pleased to announce that Zirous has entered into a strategic partnership with AtData, a leading email validation solution provider. This partnership is aimed at improving email deliverability and enhancing marketing…
Velocity scripting is a powerful tool that can be used in marketing emails to enhance their effectiveness and improve the customer experience. In this blog post, we'll explore the marketing, strategic, and flexible benefits of…
In today's modern privacy landscape, marketers must evaluate consent practices, data collection, and how to honor audience expectations and preferences. Experts from OneTrust and Zirous discuss how marketers can leverage trust as a competitive…
Gone are the days of laborious copy and pasting into various content management systems, (CMS systems), for content distribution. Meet our trusted partner, FeedOtter. Our client’s have seen tremendous success from our implementation of this…