Marketing Technology

Attracting customers to your brand is only half the battle. Building conversion optimization rate strategies to capture consumers when they are interacting with your brand is a surefire way to boost revenue and profitability. Companies that optimize messaging, design and user journeys to boost conversion rates will see exponential results, even with only a small uptick in conversions.

CRM systems are an effective way for sales teams to manage customer communications. But at an organizational level your customer relationship management program needs to extend far beyond a traditional CRM platform to generate the customer experiences that will attract, delight and retain customers today and into the future.

CRM systems are an effective way for sales teams to manage customer communications. But at an organizational level your customer relationship management program needs to extend far beyond a traditional CRM platform to generate the customer experiences that will attract, delight and retain customers today and into the future.

Learn how a customer data platform can propel your organization forward.

Learn five tested strategies to generate revenue using email.

Learn three tried and true strategies to maximize results in all market conditions.

There are three principles that can help maximize the impact of your marketing technology stack: look for complementary tools, integrate your data pipeline and focus on tool maximization.

A good customer targeting strategy creates a 1-2 punch that increases the return on the investment, which is the holy grail of marketing.