Marketing Technology

Learn how a customer data platform can propel your organization forward.

Learn five tested strategies to generate revenue using email.

Learn three tried and true strategies to maximize results in all market conditions.

There are three principles that can help maximize the impact of your marketing technology stack: look for complementary tools, integrate your data pipeline and focus on tool maximization.

A good customer targeting strategy creates a 1-2 punch that increases the return on the investment, which is the holy grail of marketing.

Campaign success is directly tied to marketing dashboards. These dashboards track the effectiveness of each campaign, allowing for experimentation and optimization using key metrics like conversion rate, average order value, return on spend and ROI. Learn key ways to embed these scoreboards into your organization to increase revenue and decrease costs.

Key Takeaways More often than not, key decision-makers are forced to make decisions without the supporting customer data science. The customer journey spans multiple platforms and it is critical that all sources are considered and…

While the political-legal environment can be fluid, marketing and email compliance with these four regulations — GDPR, CASL, CAN-SPAM and CCPA — is a good start.

The ability to personalize customer interactions at scale can be a competitive advantage for your firm. Learn several strategies to automate your customer interactions to drive demand.