Marketing Technology

The ability to manage customer journeys is directly impacted by your customer data strategy. Learn key data management best practices to track, aggregate and standardize your customers activities that can be activated based on the buying signal of your customers.

There’s a solution to sales and marketing misalignment. There are three proven methods to optimize sales funnel tactics to maximize efficiency, reduce costs, increase pipeline and supercharge growth: Align on leads between sales and marketing, utilize lead scoring and tailor communications to the customer’s journey.

In the digital age there is no way around having marketing automation integrations with technology, sales and e-commerce working together to drive customer experience and operational outcomes.

The game has changed. Consumers demand more than ever. Return customers aren’t just buying your product, they are buying the experience that goes along with it. So what should we do to improve the customer experience and make them want to come back again and again?

Ah, spring. The season of green grass, blooming flowers and warm sunshine… And the perfect time to talk marketing and IT. Much like water and sunshine, both marketing and IT are extremely important individually, but,…

At the end of April, we spent a great three days at the Gartner Marketing Symposium attending sessions put on by Gartner analysts and vendors, discussing the latest trends and practices marketers should be embracing. The overall message: it is a great time to be in marketing! With the increasing amounts of data and new technologies, we can do things now that we could never do before, and that’s pretty amazing. Here are a few key takeaways.