Marketing Technology

Campaign success is directly tied to marketing dashboards. These dashboards track the effectiveness of each campaign, allowing for experimentation and optimization using key metrics like conversion rate, average order value, return on spend and ROI. Learn key ways to embed these scoreboards into your organization to increase revenue and decrease costs.

Key Takeaways More often than not, key decision-makers are forced to make decisions without the supporting customer data science. The customer journey spans multiple platforms and it is critical that all sources are considered and…

While the political-legal environment can be fluid, marketing and email compliance with these four regulations — GDPR, CASL, CAN-SPAM and CCPA — is a good start.

The ability to personalize customer interactions at scale can be a competitive advantage for your firm. Learn several strategies to automate your customer interactions to drive demand.

The ability to manage customer journeys is directly impacted by your customer data strategy. Learn key data management best practices to track, aggregate and standardize your customers activities that can be activated based on the buying signal of your customers.

There’s a solution to sales and marketing misalignment. There are three proven methods to optimize sales funnel tactics to maximize efficiency, reduce costs, increase pipeline and supercharge growth: Align on leads between sales and marketing, utilize lead scoring and tailor communications to the customer’s journey.

In the digital age there is no way around having marketing automation integrations with technology, sales and e-commerce working together to drive customer experience and operational outcomes.

The game has changed. Consumers demand more than ever. Return customers aren’t just buying your product, they are buying the experience that goes along with it. So what should we do to improve the customer experience and make them want to come back again and again?