Marketing Technology

Ah, spring. The season of green grass, blooming flowers and warm sunshine… And the perfect time to talk marketing and IT. Much like water and sunshine, both marketing and IT are extremely important individually, but,…

At the end of April, we spent a great three days at the Gartner Marketing Symposium attending sessions put on by Gartner analysts and vendors, discussing the latest trends and practices marketers should be embracing. The overall message: it is a great time to be in marketing! With the increasing amounts of data and new technologies, we can do things now that we could never do before, and that’s pretty amazing. Here are a few key takeaways.